SaaS B2B Software that helps restaurant owners manage their orders though a single platform.
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Dopo helps restaurant managers automate their operations through a single platform.
The messaging strategy consists of creating a narrative capable of explaining how Dopo helps customers throughout their entire food experience (from table reservation to order payment).
In this way, we create a mental timeline that helps restaurant owners become aware that every feature on the platform will be used throughout the entire service lifecycle.
You will see a segmentation based on particular scenarios that are common in a restaurant daily operation. From this perspective, is easier to group the different features of the platform.
This strategy is crucial if a platform has multiple features in a single vertical.
We made the full prototype of the previous sitemap, including the UI Graphics.
We developed the web structure with Webflow including SEO optimization, guaranteeing the technical standards.
We defined the messaging strategy after analyzing competitors and making a full study about the market maturity.
Whether you're looking to redesign your website, create a new one, or simply ask for some advice, I'm open to hearing what you have in mind.
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