Hello.
I'm Alejandro German
Over two years creating website that bring more clarity and positioning over competitors. Focused on SaaS B2B in crowded markets when differentiation becomes a NEED.
Lets Talk
Web Designer and PM Strategist with a focus on
Tech Companies that deserves more market.
I'm a Bilingual Designer born in Dominican Republic. Developing a huge passion for latin music and reading.
Interested on health science and technology progress, and how these will make a better place (I’m more on the idealistic utopian side rather than a ‘cyberpunk’ future). But who knows where we’re going?
If i wouldn't have been a designer, maybe i would be a scientific locked in their lab looking for a solution to all evil in this world; but that is kind of a childish and unrealistic perspective.
I rather think that all impact in one’s person life make a chain reaction that spread good in his world. As the quote say: "Whoever changes one life, changes the whole world". My purpose is helping you create that chain reaction in your business.
Why focus on SaaS and B2B Startups
I started my brand because my urgent need to help technologies that are not valued as they deserved.
Creating a tech product from scratch is hard enough to not be seen as a powerful tool to other businesses.
I combine my design skills with a strategic approach capable of translating your product into tangible value to is potential customers, we'll create a narrative that give a whole understanding of your product’s real potential without getting anything behind.What can you expect from me:
What can you expect from me:
Design with a aesthetic approach:
Is not a “Beautiful design vs Good strategy” battle. It’s whole. And we’ll work on both parts.
Obsessed with good practices.
We don't reinvent the wheel, we create websites that drive results based on insights about your industry and its characteristics. If you asked for something that may not be optimal, i’ll probably warn you.
All with passion, from A to Z:
I don’t have any prefered ‘step’. From the briefing process to the development, i will put all my heart and mind.
"I need a full redesign of my existing website".
A full redesign of your website, upgrading your actual design and its messaging approach.
A 1-1 Meeting analyzing your website and messaging approach
A messaging/positioning estrategy applied on your entire website
High Fidelity prototype (Figma)
Website Development + Launching optimization (Webflow)
"I have the resources and team to redesign my website".
i'll give you a extra hand in your product's messaging approach. Why your product? Wich features should you focus in first place? How i communicate my benefits without sounding like others?
A 1-1 Meeting analyzing your website and messaging approach
A full PDF document with a clear diagnosis of your website’s weak points
A messaging/positioning estrategy wich you could applied on your homepage.
Recent Projects:
Dopo
SaaS B2B Software that helps restaurant owners manage their orders though a single platform.
Binkio
Web Design + Messaging for Web3 Startup specialized in Crypto Payment Gateways, Real World Asset Tokenization and Mobile Wallet for early investors.
Hubox CondoHotels
The first tokenized Hotel Group that allows investors to buy fractions that represents the economic/use rights though blockchain technology and traditional legal trusts.
My Tech Stack to build websites
Currently i worked just in Webflow for Web Development. it gives me huge flexibility to make any design we require without any templates or pre-existing pages.
Dont let tech tools stops you to get your definitive website.
If you have any doubt about Webflow, just send me a message and we'll talk about pros/cons with full honesty. Maybe you get convinced and decide to migrate your existing page (Also can help with that!).
Doubts if this
is for you?
Book a free website consultation! We'll analyze your site to identify key areas for improvement and optimization.
You'll also get a free PDF with actionable tips to apply right away. Let me know how I can help.
